“The more you design, the more you notice the products around you and wonder how they’ve been made, what the design process must’ve been and question why they designed it like that, and not like this?”

This week, we chatted to Design Development Engineer, Will about his role at HD, where he typically finds inspiration and industry trends in the medical device space.

Will has been a Design Development Engineer here at Haughton Design for 4 years.  Prior to HD, Will worked for Renishaw, where he led the industrial design for the current and next generation metal Additive Manufacturing machines. Will is an enthusiastic Designer and maker, often teaching about engineering and design at local STEM events. In his spare time he enjoys watching and playing rugby, travelling with his friends and going to the movies.

What attracted you to design & engineering and, what was the pathway into your role?

I think it’s a curiosity for understanding how things work. I always loved designing and creating new things but as with most teenagers, I didn’t really know what I wanted to do for a career. It ranged from being an RAF Pilot, to an Architect, to a Graphic Designer! In high school, I did quite well in 3D Design, Design and Technology, Maths and Physics so for college, I selected Maths (Statistics), Physics, Graphic Design and Business Studies. I figured these topics would give me a solid base for a series of potential career paths, still not knowing what I wanted to do.

I remember someone telling me to find something that I’m interested in and to pursue that as a career, then work won’t feel like work. Growing up, I was always interested in Apples keynotes and would stay up to watch them live, in awe with how Steve Jobs and Jony Ive spoke so eloquently about the design of their products, and then I realised, Product Design.

I remember attending a series of Product Design university interviews. Seeing the idea generation, the designing, the workshops, and the prototyping verified that it was the one for me. The opportunity to create new tools that can dramatically improve people’s lives, and to create products that people love using and admire is what ultimately attracted me to product design.

Medical Device Design Engineer, Will

What does a typical work week look like for you?

It varies day to day, week to week and month to month, depending on the projects we’re currently working on, and their individual stages of development.

I get into the office for 8am, have a quick chat with colleagues, grab a coffee, and skim through emails for important or urgent tasks that have been sent overnight. I then write / update my to do list and review it with the Design Manager to verify workloads etc. I’d say roughly 20% of the time is the glamorised designing process that most people think of, but 80% of the time, it’s the detailed and thorough engineering that needs to be done to get solutions to work.

I could be sketching quick free hand visuals of covers, or internal mechanisms, producing detailed 3D CAD models, discussing or reviewing current project challenges with the internal team or externally with the client. I could be populating a Bill of Materials, drafting engineering drawings, creating project case studies, supporting another colleague with certain design challenges, rendering visuals for design concepts, prototyping various elements of a design, assembling first off designs, testing prototypes, writing various reports, etc!

What is your favourite part of the design process?

Phase 1 – Concept Design. It’s a chance to design and develop something new, something that people have never seen before, and to wow them. It’s a great time to communicate with everyone that’s involved in the design, from clients, to users, to manufacturers, as well as really understand the user needs, develop a set of design requirements, and then execute these requirements to ensure they meet the needs of the project.

Where do you typically find inspiration?

Everywhere I go, I see design inspiration. It helps that I’ve worked on a number of projects over the years. The more you design things, the more you look at the products around you and wonder how they’ve been made, what the design process must’ve been to develop something and question why they designed it like that, and not like this?

I might, for example, walk through a doorway, see the latch mechanism and be curious of how it works, or see an interior car part and wonder about its complex injection moulded manufacturing features.

I’d say I get most of my inspiration through watching videos on Youtube (some great channels listed below), or scrolling through Behance, and looking at what other companies or talented industrial designers have produced.

Here’s a good list of YouTube Channels for Industrial Designers and Engineers:

AVE, Brick Experiment Channel, CNC Kitchen, ClickSpring, Design Prototype Test, Design Theory, Duke Doks, EMF, Engineerguy, iFixit, I like to Make Stuff, JerryRig Everything, Munro Live, New Mind, Objectivitiy, One Army, Physics Anonymous, Real Engineering, Robert Cowan, Scott Robertson, Smarter Everyday, Stuff Made Here, TED, TheSketchMonkey, This Old Tony, Tom Stanton, Veritasium, Practical Engineering, etc.

What, do you feel, are the current top industry trends in the medical device space?

I’m really interested in the transition from a Linear (take, make, waste) Economy, to a Circular Economy, with the aim to eliminating waste and understanding that we need to collectively change our mindset from ‘less destruction’ to ‘more regeneration’.

I believe that plastics are one of the greatest innovations in modern history, they have impacted people’s lives so significantly however, I also believe that we should be designing plastics respectively and that if plastics are used in a product, the manufacturer has a fully scoped life cycle assessment, otherwise they are being negligent of the potential pollution that their product may result in, with significant long term effects, not just environmentally, but via reputation, and potential future financial fees too.

I also believe that ISO standards are great, but they should be free to access for people all over the world. They’ve been constructed by volunteers who are experts in their respective fields to help other people develop products or services to a particular level of quality. I believe that if this is to be opened up to all, our next and greatest inventors could come from the most remarkable backgrounds.

What would you say to someone hoping to become a Design Development Engineer?

Don’t be under the impression that when you finish your education, all learning will stop. Even when you think you might know everything, you really, really do not (Dunning-Kruger). Throw yourself in at the deep end every now and then. Push yourself to create more, do more, fail more. Don’t be afraid by failure, and if you do fail, ensure that you don’t make the same mistake again. Always improve your knowledge toolset. Engineering is all about walking the fine line between under and over engineered solutions, don’t stop when you design something and it works out of the gate, push it further, test it to death, make it fail, learn how it fails, make it more robust, etc.

Please get in touch to find out more about working with Will and the team at HD to solve your product and medical device design, development and engineering challenges.

William Morris - Senior Design Development Engineer & Business Development Manager at Haughton Design Will Morris 10 June 2021


Get in Touch with Will Morris

Senior Design Development Engineer & Business Development Manager

Will graduated from the University of Wolverhampton with a degree in Product Design. Prior to Haughton Design, Will worked for Renishaw, where he led the industrial design for the current and next generation metal Additive Manufacturing machines. Will has a strong interest in Design for Sustainability, and the Circular Economy, looking to reduce companies’ environmental impact and often teaches about design engineering at local STEM events. Outside of work, Will enjoys Formula 1, rugby and travelling with friends.

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