Discovery and Immersion
Thorough discovery and design immersion will kick start your project with a solid foundation and clear inputs for rapid start-up. It is essential to understand user requirements, conduct technical research, identify risks and review regulatory requirements. We may also research your competitor’s products, investigate patents and undertake focus groups to generate a detailed Project Input Document.
This phase of work will:
- Explore and identify opportunities by researching the market and observation to understand what users really want from a product.
- Investigate technical challenges and regulatory requirements.
- Reduce time to market by setting up and planning the project correctly to avoid unnecessary or ineffective pieces of work.
- Develop a partnership approach to leverage both sides’ knowledge and maximise returns on the design investment being made.
- Use industry best practice design planning to BS 7000-2 with self-management of the design team to ensure your project is kept on track & complies with all regulatory requirements.
Blending our engineering and manufacturing know how with design creativity, generates innovative concepts and develops valuable intellectual property for you to exploit. We start by producing ideas, which are formed into hand sketches and broad-brush designs for you to review. Levering both sides expertise, we develop the strongest ideas to a more refined level, 3D CAD models are built and photo realistic renders or animations generated to bring a product to life. Proof of principle and styling prototypes are often built to gather feedback from stakeholders, reduce risk and identify areas for further development.
Gathering costings and identifying potential suppliers allows the project’s feasibility to be confirmed before committing to further development and investment. As many designs will be highly innovative, some projects may need further technical research to ensure concept ideas are feasible before full scale development.
Taking time to check costs and the investment required to complete the project ensures:
- Reduced project risk by checking technical feasibility before any major investment is made.
- If a project is commercially viable. It will also: identify areas for cost reduction, provide clear focus for an efficient design development stage and optimise your investment in research & development as a whole.
- Identify suitable materials technology and production processes to ensure your concept is viable to develop and manufacture in the volumes expected.
- Provide commercial confidence to your business that you have selected the most appropriate concept design to develop.