• External fresh thinking for generation & protection of existing IP
  • Faster concept development
  • Completion of new product development tasks without affecting core activities
  • Ready for high volume manufacture


Project Background:

Our clients value an independent view and the fresh ideas that are generated from using an external design resource. Real world experience in Automotive, Aerospace and general high volume manufacturing means our skills have been honed to generate ideas which can be developed and manufactured quickly. The team at Haughton Design worked alongside the clients Sales, Assembly, Tooling and Technical departments in order to achieve the required specifications. The pen was optimised to streamline functionality, optimise the assembly sequence, reduce pen diameter and incorporate styling features, whilst reviewing materials and ensuring suitability for high volume manufacture.