Benefits

  • User focused design
  • High quality aesthetic
  • Improved functionality
  • Simple and intuitive design
  • Reduced manufacturing costs

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Challenge:
Copley Scientific, a company renowned for high quality pharmaceutical testing equipment, approached Haughton Design to aid in their 2020 major equipment upgrade campaign. HD were tasked with developing a new design language for their entire pharmaceutical product range. Copley’s range of pharmaceutical testing equipment features tablet disintegration testers, tablet hardness testers, suppository testers, tablet dissolution testers, powder testers, tablet thickness testers, tablet friability testers, and testers for semisolids.

Solution:
Haughton Design were heavily involved in the industrial design of the product enclosures, sketching a multitude of competing concepts. The final set of concepts were taken forward to a refined concept design stage where Copley and HD continued to push the design for further improvement and refinement, while also being conscious of ease of use, and manufacturing. The new design language draws upon minimalistic principles to improve the ease of use and core product functionality, while also communicating Copley’s enduring values, and their commitment to the highest engineering standards in order to deliver solutions that answer directly to well-understood customer requirements.

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