Lack of user/ market insight:
A good designer, will start a project by spending time immersed in the challenge and observing the target market. This time is invaluable – always avoid fast-tracking to the ‘exciting’ concept stage and take time to capture user insights. How can reliable solutions be reached without fully grasping the problem? Invest in this stage as it will drive project performance later on!
Suffering from ‘mindset’ or ‘blinkered’:
This is a common issue we see, mainly if an individual or team has been fighting with a problem for too long… It’s always helpful to introduce fresh minds to the problem. An unburdened mind can flip conventional thinking, challenge constraints and breathe new life into projects.
Some simple activities to negate these issues which can be used throughout a project include:
• Review the project frequently both by involving opinions from those outside of the design group and, by depersonalising the project to create a concise CDR document. In addition, gain feedback consistently from stakeholders, users, HCP’s, team members, potential manufacturers – as many people as you can!
• Identify weaknesses and bring in new perspectives to introduce fresh thought process’ and ideas. Re-assess the brief and challenge any contradictions.
• When facing a design block or struggling to overcome problems with certain elements, undertake creative sessions such as brainstorming sessions or design sprints. There are also creative tools such as TRIZ for testing technical contradictions and flipping thought processes.
• Build prototypes early in the process to test and review! Prototyping provides valuable feedback that is otherwise hard to measure such as proof of concept, technical feasibility, ergonomics, and human factors information.
• Boost engineering resource! HD can manage projects for you, or work with your own project managers to suit your own development plan.
Please get in touch to find out more about working with the team at HD to solve your product and medical device development challenges.