Lean innovation to boost growth and profitability
Products often start with a random collision of half-thoughts when our minds are able to roam freely. Followed by a ‘what if’ conversation, some excitement, and then a concerted effort to transform an idea into a market ready product. However, there is often no profitable market for the product so a huge amount of time and money is wasted on a project which doesn’t generate worthwhile returns. Does this sound familiar? It’s definitely not a lean approach to innovation and a very expensive approach for any business!
What if you could boost your teams ability to consistently provide fresh, useful innovation and then ensure it’s worth a full scale investment in development? The key to this is finding unmet needs and identifying problems, checking there is a worthwhile market, and then developing technology or a product to meet the need or solve the problem. If you already know there is a need and market then Haughton Design has the lean innovation tools to develop technology and products for you. Or, we can help you identify the need and market – prior to developing a technology demonstrator or proof of principle demonstrator and before a significant investment is made that’s not market led.