Identify, assess and check basic feasibility of opportunities whilst risk and investment is low:

Now, more than ever, it is important to verify that a project is viable from a variety of aspects including commercial, usability & sustainability before substantial cost and time is invested. Haughton Design’s New Opportunity Exploration service helps you identify and assess new opportunities.

We do this by using a number of tools and approaches to understand users, competitors, associated risks and proposed development plans to check basic feasibility whilst risk and investment is low. These services apply to all projects from new innovations to tweaking existing products and devices. 

Activities in this phase can include but are not limited to: 

Initial project understanding:

  • Through opportunity research
  • Key stakeholder identification

Preliminary Research understanding:

  • Technology
  • User needs
  • Business strategy
  • Competitor products
  • Circular economy

Regulatory overview:

  • Regulatory road map
  • Device classification review
  • IPR landscape
  • Patent attorney support


  • Innovation sessions
  • Brainstorming sessions
  • Design sprints
  • Opportunity capture & presentation
  • Future products roadmap

Next stage preparation:

  • Design brief creation
  • Design brief validation
  • Outline project risk review
  • Outline technical feasibility report
  • Commercial feasibility estimate
  • Outline project plan

Our Latest Thinking & Work in New Opportunity Exploration