New product development

New Product Design Development Services & Consultancy

Lean new product development

We specialise in developing innovative new products and technology through a blend of design creativity and engineering excellence. With a highly experienced, innovative team, we carefully manage the entire development process to deliver market leading products and brands for our clients.

A structured and proven design process

Utilising our own highly effective ‘lean’ development process, created through real life, hands on, practical product design experience we ensure the products we develop are both user focused and market led. This process is lean and agile at its core yet still robust and compliant with regulatory requirements. By utilising a stage gate approach, we ensure the designs generated are thoroughly engineered to ensure your order requirements, the design specification and user needs are always met.

Product design engineering – by simulation

To ensure performance specifications are met we thoroughly engineer our designs (or your own) using advanced simulation software. Using simulation speeds up the process, reduces risk and the number of prototype iterations. Designing early in the process, through simulation, allows designs to be optimised for reduced material usage and lower costs too.

A complete end to end service – from definition to launch

Haughton Design provides a complete end to end service. Delivering value is essential throughout the design projects we undertake, our strong links with industry experts, academics and manufacturers ensures their input from the start. Our process ensures a smooth transition throughout projects to help clients with efficient NPI (New Product Introduction). We are experienced in tooling, fixture, test rig and automation design too. This knowledge and the expertise of our NPI consultants will be a real bonus for your manufacturing team. We are therefore highly confident in our statement of ‘your complete design development partner’.

NPD services to boost business performance

If you need a boost to your business and product range through:

  • Cost reduction of existing products
  • Refreshing existing products
  • Fresh ideas for new innovations
  • New products design and developed through a lean development process


Then Haughton Design can help through a range of cost effective services: